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About Abraham Mertens /.
As Vice President and General Counsel of Red Room Omnimedia Corporation (redroom.com), I've become an expert in all of the areas of law related to startups and emerging businesses. I am regularly asked to speak on intellectual property law at writing and publishing conferences. I personally directed the rebuilding of our multi-million dollar ecommerce site and I manage our engineering team, which includes directing our SEO, SEM, and social media strategy. Since I joined the team we dramatically improved our search ranking, doubled our traffic, more than tripled our newsletter engagement, and those metrics continue to grow.