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Drupal and the Digital Experience: Delivering the Interactions that Become Transactions
Are you hearing stuff like "We have to do Digital Experience Management," "Our website has to deliver personalisation and media, and shopping, and …" "Everybody I know has a tablet, we need an app, too," "I heard this word 'omnichannel', can you build me one?", "Where do I buy Web Engagement Management?"
Lots of us are hearing this from our existing or potential clients, or our bosses. Marketing hears this all the time. But what are you going to do about it? What are other people doing about it?
These digital experiences are online now. We'll talk about the concepts involved, specific functionalities, and arm you with real world examples of disruptive, innovative digital experiences powered by Drupal that can help you guide your next planning meeting or sales conversation.
This session goes beyond the buzzwords, past many misconceptions to show how "the digital experience" is not a product, not even the same thing for any two projects, but it is online today. People are building wonderful, personalised, context-aware Drupal platforms that work across devices, power websites and apps, and are delivering the interactions that become transactions.